THE OPERATING MOAT FOR LIVE-SERVICE GAMES

Anyone can clone the loop. Winning takes a moat.

socialgraffa gives any studio the economy tuning and community insight that used to belong only to the big operators — retention, funnels and in-game economy your whole team can read. Your LiveOps engineers get a CLI + MCP they love.

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A dashboard for your team. sgf for your agents.

Know whether your economy is holding, whether players are coming back, and where they drop out — without waiting on a data team.

Free under 10k monthly active players — no card, no admin in the loop. Your engineers can even bootstrap the studio tenant from the CLI.

# No account yet? Create a studio tenant and its first key
$ npm install -g socialgraffa
$ sgf signup acme --email you@acme.com --password ******** --name "Acme Games"
$ sgf login --local --key sgf_...
# The numbers, not a dashboard
$ sgf overview --game <gameId> --from 2026-08-01 --json

Works with: Claude Code · Cursor · Cline · Windsurf · Aider · Codex · any MCP client

Why this exists

Cloning the mechanic was never the hard part. Operating it is.

Last year's biggest hybrid-casual hit drew ~120 clones in twelve months. None caught it. In this market incumbents don't get beaten by better ideas — they get beaten by bigger operators who tune the economy and run the community better. That operator's edge used to need a data team the challengers couldn't afford. socialgraffa hands it to every studio: see exactly where your currency is minted and burned, which cohorts churn, and where players drop out — in language your whole team reads, not an analyst's data model. Your LiveOps engineers get a CLI and MCP server they love.

The operator's toolkit

Everything a big operator uses to out-run a clone.

Economy tuning, retention and community — in plain language for the people who own them. And when your engineers want the raw stream, it's one command away.

Economy you can actually tune

Currency source, sink and net flow for soft and hard currency — catch inflation and broken sinks before they wreck monetization. The moat the cloners don't have.

A community that comes back

D1 / D7 / D30 return by cohort and platform, plus DAU/MAU stickiness — so your community team sees instantly whether the last LiveOps change held players.

Conversion funnels

Where do players drop out? Define a funnel once — tutorial_start → level_1 → purchase — and watch conversion over any window.

Sessions, realtime & journeys

New players and sessions at a glance, live realtime, and the paths players actually take through your game.

Your engineers will love it too

Server-side ingest with a scoped per-game key, and a dropped-as-bot event that fails loudly instead of faking a 200. Clean data you can trust.

Built agent-first, end to end

sgf init --agent-schema emits every command, flag, type and error code, so your agents never guess. If it's not in the schema, it doesn't exist.

How it works

One install. Game to funnel in three commands.

01

Point at a studio tenant

Sign up keyless, or log in with an existing key. sgf me tells you which tenant you're about to write to.

sgf signup acme --email you@acme.com --name "Acme Games" sgf login --local --key sgf_...
02

Query anything

Overview, retention, funnels and economy — all read-only, all --json. The machine surface is a first-class citizen.

sgf overview --game <gameId> --from 2026-08-01 sgf funnel <funnelId> --from 2026-08-01
03

Send events server-side

Mint a scoped ingest key, then send with a stable --player so agents never collapse into one player.

sgf key create ingest-key --scope ingest --game-id <gameId> sgf ingest --game <gameKey> --event level_complete --player player_42
Monetization

Instrument the layer serious studios start with.

Game monetization has three layers. Most tools drop you straight at Offers — pricing, FOMO, bundling. That's the wrong end. Durable revenue is made deeper, in the core loop and the economy balance beneath it. That's exactly the layer socialgraffa instruments.

2

Progression & balance

Whether the economy holds as players climb.

✓ Start here
3

Offers

Pricing and packaging on top of a healthy loop.

Where most tools start
Revenue & payersrevenue by event, payer count Offers & paywallsimpression telemetry — roadmap ARPU · ARPPU · LTVcohort value — roadmap Segmentationrule engine — roadmap

Your agent reads the live economy snapshot from /api/v1/advisor/economy and tells you which lever to pull — faucet, sink or scarcity — grounded in a 13-concept economics corpus. Not an AI copilot bolted onto an offer wall: the loop itself, run by your agents.

MCP server

Prefer tools over a CLI? 25 native tools.

Point Claude Code, Cursor, Cline, Windsurf — any MCP client — at socialgraffa and your agent gets tools covering stats, retention, funnels, economy, games, identity, server-side ingest and billing checkout. A tool result and --json output are the same bytes.

# Local, for Claude Code / Cursor / Cline / Windsurf
$ sgf mcp-serve

# Remote — zero install, Bearer your API key
URL:  https://mcp.socialgraffa.com/sse
Auth: Authorization: Bearer sgf_...
Pricing

One cent per player. The moat, priced for challengers.

$0.01 per monthly active player — roughly a fifth of what Amplitude charges. No per-seat tax, unlimited agent keys, free under 10k MAU. We arm the challengers, not the incumbents.

Free

$0
Everything you need to start operating — no card, no admin in the loop.
  • Up to 10,000 MAU
  • All dashboards — economy, retention, funnels
  • 30-day history
  • Unlimited seats · unlimited agent keys
Start free

Scale

Volume · from 1M MAU
Tapered per-player pricing once you cross a million players.
  • 1M+ monthly active players
  • 365-day history
  • Priority support · SSO
  • Unlimited seats · unlimited agent keys
Talk to us

An agent authenticates with its tenant key and gets back a checkout URL: sgf billing checkout studio

Built for agents

Stable error codes agents branch on.

Failures carry a stable code and a distinct exit code. Once published, codes are never reworded.

ExitMeaningWhat to do
2usagefix the call, do not retry
3authfix the credential
4permissiondo not retry, escalate
5not foundcheck the id
6validationfix the payload
7rate limitedback off and retry
8networkretry is reasonable
9serverretry once, then report
FAQ

Questions

Can my agent sign itself up?

Yes. sgf signup is keyless — it works before you have a credential — and creates a studio tenant plus its first API key with no card and no admin in the loop. The one step an agent can't do is pay: a human opens the Stripe Checkout URL once to upgrade.

How is this different from GameAnalytics or Amplitude?

Those hand you charts and leave the operating to you. socialgraffa is built around the operator's job — economy source/sink tuning, retention by cohort and the funnels players drop out of — in plain language for the people who own them, at a tenth of Amplitude's price. And it's agent-first end to end, so your LiveOps engineers can drive the same numbers from the sgf CLI or an MCP client as structured JSON. Not a chat copilot bolted onto a dashboard.

Why do I need to pass --player?

Anonymous identity is derived from IP and user-agent. Agents share both — one CLI version is one user-agent, and agents often share an egress IP — so without a stable --player id every agent behind that IP collapses into a single player. It cannot be backfilled.

What happens to a dropped event?

A discarded event still answers HTTP 200 — the ingest endpoint returns {"beep":"boop"} when it drops an event as a bot. The CLI treats that as a hard failure with a hint, so an agent never believes a dropped event succeeded.

How do I know I won't guess a flag wrong?

Run sgf init --agent-schema. It returns every command, argument, flag, type and the full list of error codes — generated from the same table that drives the parser, help text and MCP tools, so it cannot drift. If it's not in the schema, it doesn't exist.

Out-operate the clones.

Free under 10k players. Or let your engineers wire it up in one install — server-side events and queries for retention, funnels and economy, all as structured JSON.

$ npm install -g socialgraffa
$ sgf overview --game <gameId> --from 2026-08-01 --json
Get socialgraffa on npm
For your agents & engineers

The whole platform, straight from the terminal.

Everything the dashboard shows, your agents read as ruled tables — or as structured JSON with --json. Real prod numbers, no browser, no analyst in the loop. One install and sgf is your economy cockpit.

Step-by-step conversion read from real prod events — ruled tables with drop-off bars at every stage. The same numbers your agents get from --json.

For your team

A dashboard your economy and community team can read.

Your engineers and agents run the instrumentation — but everything they capture lands in a complete, real-time dashboard. Currency source/sink, retention cohorts, funnels, live players and journeys, all in one place. No terminal required, no analyst in the loop.

Currency source, sink and net — track every gem and coin flowing in and out, per platform, day by day.